Wissensstandsanalyse zum Verbraucher- und Ernährungsverhalten bei ökologischen Lebensmitteln mit Einbezug der Außer-Haus-Verpflegung

Die vorliegende Studie enthält einen umfassenden Überblick zur nationalen wie internationalen Verbraucherforschung für Öko-Lebensmittel. Insgesamt wurden 562 Publikationen basierend auf 338 wissenschaftlichen Studien aus dem Zeitraum Januar 2000 bis Juni 2011 zu den Themengebieten Determinanten des Verbraucherverhaltens, Verbrauchersegmentierung, Produkt-, Preis-, Kommunikations- und Distributionspolitik sowie Außer-Haus-Verzehr analysiert und hinsichtlich ihrer Datengrundlage und Methodik bewertet. Die Betrachtung der einschlägigen englisch- und deutschsprachigen Literatur lieferte Erkenntnisse zum Wissensstand über die Verbraucherforschung für Öko-Lebensmittel und ermöglichte die Identifizierung relevanter Forschungslücken für Deutschland, die richtungsweisend für die zukünftige Forschung ist. Insgesamt ergab sich eine hohe Publikationsdichte insbesondere in den letzten vier Jahren. Zu den zahlenmäßig am häufigsten behandelten Themengebieten gehören die Determinanten des Verbraucherverhaltens, die Produktpolitik sowie die Preispolitik. Dennoch sind auch hier viele gänzlich unbearbeitete Fragestellungen, bspw. zu den Geschmackspräferenzen unterschiedlicher Verbraucher-gruppen, zu umweltfreundlichen Verpackungen sowie zur Preiskenntnis und Preispsychologie des Konsumenten, zu finden. Darüber hinaus konnten innovative Aspekte der Trendforschung zum Thema Öko-Lebensmittel ausgemacht werden. Andere Themengebiete wie zum Beispiel Kommunikationspolitik und Außer-Haus-Verzehr sind bisher kaum untersucht. Die Status-Quo-Analyse wurde mit den Ergebnissen aus einer Online-Befragung und einem Experten-Workshop ergänzt, um die Relevanz der identifizierten Forschungslücken einzuschätzen und den Forschungsbedarf aus Praktiker- und Expertensicht zu ermitteln. Aus dieser umfassenden Analyse konnten konkret Empfehlungen für zukünftige Forschungsschwerpunkte in Deutschland abgeleitet werden

Developing an authenticity model of traditional food specialties

Purpose \u2013 The purpose of this paper is to develop an authenticity model for food specialties considering both the subjective and the object-based dimensions of authenticity. Moreover, the relationship with personality traits \u2013 such as consumer self-concept and identification with the product \u2013 (antecedents) as well as with the consumption intention (consequences) are measured. Design/methodology/approach \u2013 Hypotheses were analyzed by means of a structural equation model using AMOS. Calculations were based on data collected through an online survey of 138 German respondents who were recruited by a consumer panel. Findings \u2013 Both subjective and object-based perceived authenticity significantly influence the purchase intention. Object-based authenticity's role is mediated by the subjective authenticity, which is affected by the consumers self-identification with the product and personality traits such as determination and passion. Research limitations/implications \u2013 The results presented in this paper will help to understand what influences the perception of authenticity of a traditional food product and how it affects purchase intentions. More influencing variables should be considered in future research, as well as other product groups. Repeated analyses considering larger samples are necessary to confirm the presented results. Practical implications \u2013 A deeper understanding of which psychological and social factors affect the perception of a product's authenticity is important for creating appropriate marketing strategies. Originality/value \u2013 While there is a vast literature on authenticity theories, remarkably few scholars have provided empirical evidence on this subject by using a quantitative research design

Core organic taste: preferences for naturalness-related sensory attributes of organic food among European consumers

Consumers’ preferences for organic food have evolved in recent years, moving from altruistic values to more egoistic buying motivations, such as health promoting or nutritional aspects and sensory properties. Hypothesizing that organic consumers have peculiar preferences for naturalness-related sensory attributes, we developed the concept of the “core organic taste” based on the principles of a wholesome nutrition. This article investigates to what extent the “core organic taste” is relevant across different European countries and its potential relevance for food marketing. A sample of 1,798 organic food consumers was interviewed during 2010–2011 in six European countries. Explorative factor analysis, correlation analysis, ANOVA, and post hoc tests were applied to analyze the data. Results show that the “core organic taste” is not applicable for all countries. Indeed, for most countries only single elements seem to be relevant. However, for Germany and Switzerland the “core organic taste”—representing the first “taste style”—has proven its potential value and points at the need for more research in this field. Depending on the country, product developers and marketers could potentially use different elements of the “core organic taste” to better meet organic consumers’ wishes and expectations. Finally, recommendations and suggestions for practitioners and academia are provided

Preference for naturalness of European organic consumers: First evidence of an attitude-liking gap

PurposeThe purpose of this paper is to provide insights into European organic consumers\u2019 attitudes towards natural food and in their sensory preference for it. It explores whether there is any evidence for a latent dimension that represents consumers\u2019 attitudes towards naturalness and which aspects can be assigned to this dimension. However, the main scope is to investigate whether attitudes towards naturalness are able to predict the liking of natural food. Design/methodology/approachSensory tests of strawberry yoghurt are combined with consumer information obtained by means of a standardised questionnaire. About 1,800 organic consumers from France, Germany, Italy, the Netherlands, Poland and Switzerland were asked to blindly test two strawberry yoghurt samples that differed only in their absence/presence of an aroma additive. FindingsOn average, the consumers revealed a positive attitude towards natural food, but a negative sensory preference for the more natural yoghurt sample. Correlations between these two variables indicate that for most countries one cannot conclude that more naturalness-oriented consumers actually prefer the taste of more naturally flavoured yoghurts. This finding is interpreted as an attitude-liking gap. Research limitations/implicationsMore research is necessary in order to clarify the reasons for the attitude-liking gap, since the authors can only speculate about these. Also, suitable data are needed to confirm the assumption made here that the naturalness of strawberry yoghurt can be determined by the degree of flavour intensity, especially against the background that the sensory skills of consumers are usually weak. Originality/valueNo attempt has been undertaken so far to test the claim that natural food products taste better and whether consumers with a positive attitude towards naturalness actually prefer the taste of a natural product over the taste of a more processed one. The present study attempts to fill this gap by exploring the preference for naturalness in a cross-national context. \ua9 2016, \ua9 Emerald Group Publishing Limited

Nutrition Education in Internal Medicine Residency Programs and Predictors of Residents' Dietary Counseling Practices

Background: Although physicians are expected to provide dietary counseling for patients with cardiovascular (CV) risk factors such as hypertension, hyperlipidemia, diabetes, and obesity, nutrition education in graduate medical education remains limited. Few studies have recently examined nutrition education and dietary counseling practices in Internal Medicine (IM) residency training. Objectives: To conduct a contemporary assessment of outpatient nutrition education in IM residency programs in the United States, identify predictors of residents’ dietary counseling practices for CV risk factors, and identify barriers for educators in providing nutrition education and barriers for residents in counseling patients. Design: Cross-sectional anonymous surveys were completed by IM program directors (PDs) and residents throughout the United States. Linear regression was used to examine the association between the amount of nutrition education received and the number of instruction methods used by the residents and frequency of residents’ dietary counseling for patients with CV risk factors. Key Results: A total of 40 educators (PDs and ambulatory/primary care PDs) and 133 residents across the United States responded to the survey. About 61% of residents reported having very little or no training in nutrition. Nutrition education in residency, both the amount of education (β = 0.20, P  = .05) and the number of instruction methods used (β = 0.26, P  = .02), predicted frequency of residents’ dietary counseling practices independent of nutrition education in medical school, which was also significantly associated with counseling (β = 0.20, P  = .03). Residents’ total fruit and vegetable intake likewise predicted frequency of counseling (β = 0.24, P  < .001). Low perceived faculty expertise was a major barrier for educators and was associated with lower level of provided nutrition education ( r  = −.33, P  = .04). Low resident and low perceived clinic preceptors’ interests in nutrition were also associated with lower frequency of residents’ dietary counseling ( r  = −.19, P  = .04; r  = −.18, P  = .05). Conclusions: The provision of nutrition education in IM residency programs and IM residents’ dietary counseling for patients need to be systematically assessed nationally. This study’s preliminary findings suggest that multimodal nutrition education in IM residency and better resident dietary habits are associated with higher frequency of dietary counseling for patients. Lack of faculty expertise and low faculty and resident interests in patient counseling need to be addressed perhaps by mandating nutrition education in graduate and continuing medical education

Segmenting Foodies in Germany: Actionable Insights for Agro-food Marketers

The rise of the Foodie movement around the globe has attracted some research attention in the sociology, but little research attention in marketing research. The present study is an important first attempt to empirically identify foodie features and examine their relevance in segmenting German consumers. Using two different cluster analysis techniques (hierarchical and a k-mean), 6 distinct foodie segments were identified: Foodies (12.0 %), Light Foodies (21.5%), Average Nutrition Enthusiast (21.7%), Traditionalist (17.1%), Uninvolved (18.2%), and the Uninterested (9.5%). Findings are useful for marketers to develop new and innovative products and to reformulate existing products for specific segments of foodies